Step 1: Tile

Choose the tile for your post wisely.

Adding a good title to your blog, news or project post will not only guide your viewer to where or what they want to see but can help you rank higher in the Search Engines.

Here are a few tips:

• Keep it short & Simple – Don’t make it too long or be too vague. Let readers know exactly what your post is about.
• SEO Optimization –
  • Target keywords: Include relevant keywords to improve search ranking.
  • Focus on readability: Don’t stuff keywords unnaturally.
• Strong verbs and power words – Use active voice and words that evoke emotion or action.
• Numbers and Lists: People love easy-to-digest content. Use numbers (e.g., “5 Tips for…”) or list structures to break down information.
• Target your audience – Tailor your headlines to resonate with your ideal reader’s interests and pain points.

Step 3: Date

3 ways you can set your Dates:

1. Past date:

This could be the start or end date of a Project or Event. It can also be old blogs that you revised and took over to the new website.
Just remember as soon as you click on publish it will be live, so if the post is not yet ready, save it as a draft until it’s finished and then publish it.

2. Present date:

This is when you are happy for it to go live whenever you’re done. 
The same as the previous one. Keep it saved as a draft until it’s ready to go live and then publish it. 

2. Future date:

When you schedule it in advance to go live on a future date. This is nice  for when you want to stay consistent and post every week at the same date and time.
This also helps when you have multiple people writing blogs and you have to check them ahead of time. 

e.g.Your team must have the post done on Monday but scheduled to go live on Wednesday then you have time to check it on Tuesday before it goes live.

Step 4: Author

The Author of post or Witten by…

This is normally the person who has written the content for the blog. 

To add someone’s as an author you will have to add them as a Contributor in your wordpress dashboard → Users  → Add New User

You will be required to fill in the following: 

• Username – could just be their name and surname
• Email address
• Password – just generate a strong one (you as administrator can always change this later)
• Send User Notification – you can untick 
• Role : Contributor

Then click on ‘Add New User’

*The rest is optional

To change the Display name and Biography:

wordpress dashboard → Users  → All User

Find the user hows details you want change and then click on ‘edit’ below the name

• Add First and Last Name 
• Display name publicly – click on drop down to see other options.
  (If you want to add main coach to the display name add it behind the last name or before first name) 
• Biographical Info (scroll down to see the block for this)

Step 5: Categories

Help navigate the user to find things of interest on your site. It also helps to guide your user to more similar posts and keep them longer on your site. The longer you can keep the user entertained on your site the better for your search rankings on google.

Keep this list as short as possible. Especially if you have just a few blogs live. Your user will be able to select the category you do really want the user to see just one blog in the category because that’s not what’s going to keep them longer on your page and it may come across that you know too little to help them. 

Underneath the post is normally a section with ‘See More’ that will showcase 3 or more other posts in that same category that may interest them to stay longer and set you up to be their go to if they need more info.

Step 6: Tags

This is where you can put relevant words or phrases, to make your blog post stronger when it comes to your search engine rankings. 

Why RELEVANT?  Because if you just spam the keywords to get yourself rated higher and the first few users come across your post and you don’t provide them with the info they need. They will either rate your post low or click off your page as soon as they click on it. This will hurt your site in the long run as it tells the search engines you are not a reliable source 

Please don’t put a # in front of these words it is unnecessary.

Step 7: Body text of post

How to keep your reader interested and engaged?

By following these tips, you can transform your blog text from informative to truly engaging, keeping your readers hooked and wanting more.

Hook them from the start:

• Intriguing opening: Craft a powerful introduction that sparks curiosity, asks a question, or presents a surprising fact.

Write for your audience:

• Conversational tone: Avoid overly formal language and write in a way that feels like you’re having a conversation with your reader.
• Address their needs: Focus on the problems your audience faces and offer solutions or valuable insights.
  If it is about a past event you can talk about your struggles and how you overcame them.

Keep it clear, concise and actionable:

• Short sentences and paragraphs: Aim for clear and concise sentences that are easy to understand. Break up long paragraphs with subheadings and bullet points or numbered lists.
• Active voice: Use active voice for a more engaging and direct writing style.
• Clear takeaways: End your post with actionable tips or a clear takeaway for readers to implement in their lives.

Variety is key:

• Mix things up: Incorporate different content types like quotes, statistics, or case studies to keep readers engaged.
• Humor (when appropriate): A well-placed joke or anecdote can lighten the mood and make your content more enjoyable.

Visually appealing:

• Images and videos: Break up text with images, infographics, or videos that complement your content.

Bonus tips:

• Save it as a draft: While you’re still working on it, save it as a draft. Click on the desktop icon ->  ‘Preview in new tab’ to see how it looks and make chances if something doesn’t look right.
• Proofread meticulously: Ensure your post is free of typos and grammatical errors.
• Read it out loud: This helps catch awkward phrasing and ensures your writing flows smoothly.

Step 8: Publish

Publishing will be your last step! when you are happy with the end product and ready for the world to see.

Happy posting!!